Engage. Monetise. Scale.

Winning B2B marketing strategies, specialist skills, outsourced resources and expert training to boost marketing performance.

MPG's FOCUS AREAS

community membership subscriptions events training

Seasoned B2B marketing specialists

GROW

Marketing is both science and art. The science comes first - with strategic, data-led decisions informing the art of creative and content. Our team combines the two to drive growth.

Community Marketing

A ruthless focus on your customer is key to growing your B2B brand. Customers form communities you can engage, monetise and scale. Our marketing helps you grow your community.

Subscription Marketing

Subscriptions services are growing fast. Attracting new, high value subscribers and achieving strong subscriber retention is essential for this to model work. Our marketing drives subscriptions growth.

Membership Marketing

A membership service bundling the value you deliver for customers is often the best way to serve your B2B community. We deliver the essential marketing to attract and retain members.

Event Marketing

Events work well to engage, monetise and scale your community - when marketed in the right way. We deliver expert, specialist marketing skills to attract the right audience, sponsors and exhibitors to your events.

Toby Daniels Co-founder & CEO Crowdcentric Media

I cannot recommend MPG highly enough. Their commitment and unique expertise in data-driven, digital and integrated marketing has been very valuable to Social Media Week. They’ve been instrumental in helping us build our brand and community online and offline, and their product marketing performance has also been very strong. We’re delighted MPG has been on our team!

Marketing Skills Training

Gain the practical skills you need to give your marketing ROI a boost. Get trained by MPG’s expert marketing practitioners.

Tim Lucas Managing Director B2B Bauer Media Group

We’ve worked with MPG across a range of our most important events for a number of years. They are a key part of our team. Operationally, they are knowledgeable, focused, open-minded, creative and disciplined. Strategically they are good thinkers, blending an ambition for the possible without losing touch with the practical. I highly recommend the MPG team as value creators and a safe pair of hands!

Insights from MPG's team and community

Event

Building B2B Communities: an Industry Trend Accelerated by Covid-19

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Resource

Presentation: Event Tech Live 2020: Helen Coetzee reveals MPG’s Engage, Monetise, Scale framework

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