Marketing is both science and art. The science comes first - with strategic, data-led decisions informing the art of creative and content. Our team combines the two to drive growth.
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We deliver marketing strategies, operations, campaigns and training for community-focused B2B brands, media owners, event organisers and professional associations.
MPG's marketers engage, monetise and scale business communities to grow memberships, subscriptions and events. We are dedicated to strategy-led marketing - executed with precision, rigour and the best digital tools. We ensure best practices are applied and marketing ROI is strong and visible. We aim to serve our clients as true partners - collaborating closely with inhouse teams. Your success is our success!
Toby Daniels Co-founder & CEO Crowdcentric Media
I cannot recommend MPG highly enough. Their commitment and unique expertise in data-driven, digital and integrated marketing has been very valuable to Social Media Week. They’ve been instrumental in helping us build our brand and community online and offline, and their product marketing performance has also been very strong. We’re delighted MPG has been on our team!
MPG was launched in 2014 with a vision to apply world-class, digitally-led and data-driven marketing to community-focused B2B brands.
Our growth has been fuelled by the reputation the MPG team has built as being ‘a safe set of marketing hands’ – consistently delivering strong, measurable results. We now span a variety of sectors and work with clients all over the world to deliver our ‘full service’ offering.
Our clients know they can rely on MPG’s team of marketing strategists, campaign managers, data gurus and digital experts to deliver the required mix of experience and skills in the ‘art and science’ of marketing.
MPG has a globally unique proposition which, along with our consistently strong delivery, has driven solid growth since 2014. We aim to stay at the forefront of B2B community marketing and continue to consistently deliver unique and valuable expertise via marketing strategy consulting, outsourced marketing and marketing training.
Our marcomms specialists deliver marketing strategies and campaigns, and we have experts in digital, martech, automation, databases, websites and analytics.
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A ruthless focus on your customer is key to growing your B2B brand. Customers form communities you can engage, monetise and scale. Our marketing helps you grow your community.
Subscriptions services are growing fast. Attracting new, high value subscribers and achieving strong subscriber retention is essential for this to model work. Our marketing drives subscriptions growth.
A membership service bundling the value you deliver for customers is often the best way to serve your B2B community. We deliver the essential marketing to attract and retain members.
Events work well to engage, monetise and scale your community - when marketed in the right way. We deliver expert, specialist marketing skills to attract the right audience, sponsors and exhibitors to your events.
Anna Knight VP Licensing Informa Markets
Working closely our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.
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