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Why choose MPG Academy for in-house training?

  • MPG Academy trainers are B2B marketing practitioners who’s ‘day job’ is to deliver strategies, operations and campaigns for a range of B2B community focused organisations
  • We’re at the coalface of marketing in a very fast-changing world. We know what works – and what doesn’t. And also we know what it’s like to be doing the job your marketers are doing.
  • Work with our trainers to create a bespoke training programme that will give your team the most valuable, relevant, practical and to date skills and knowledge. We’ll focus on the specific areas where you need the biggest boost and we’ll measure progress as we go along – so you can be sure of a strong return on your training investment

Tania Marshall Global Marketing Director FT Live - The Financial Times

The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.

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Find out how you can gain essential marketing skills and improve your marketing performance for B2B communities, memberships, subscriptions and events.

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Specialist topics;
covered in-depth

With our customised training courses, you can focus on the areas that matter most to you and your goals.

Your in-house training
can cover

  • Marketing strategy
  • Audience acquisition & development
  • Database optimisation
  • Marketing technology
  • Online event technology
  • Marketing performance analytics & reporting
  • Website build and optimisation
  • Messaging and copywriting
  • Lead generation
  • Branding and design

  • Marketing automation
  • Email marketing
  • Pay-per-click advertising
  • Social media
  • Content marketing
  • Advocacy marketing
  • Media partnerships
  • Account based marketing
  • Direct mail
  • Telesales campaign management

find out more

Get in touch to find out how MPG can deliver the marketing training
YOU NEED

Please complete the form and include some information about your team’s key issues, challenges and priorities. One of our marketing experts will set up a call with you to discuss how we can help you with a customised training course.

We look forward to having a chat!

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    Seasoned B2B marketing specialists

    GROW

    Marketing is both science and art. The science comes first - with strategic, data-led decisions informing the art of creative and content. Our team combines the two to drive growth.

    Community Marketing

    A ruthless focus on your customer is key to growing your B2B brand. Customers form communities you can engage, monetise and scale. Our marketing helps you grow your community.

    Subscription Marketing

    Subscriptions services are growing fast. Attracting new, high value subscribers and achieving strong subscriber retention is essential for this to model work. Our marketing drives subscriptions growth.

    Membership Marketing

    A membership service bundling the value you deliver for customers is often the best way to serve your B2B community. We deliver the essential marketing to attract and retain members.

    Event Marketing

    Events work well to engage, monetise and scale your community - when marketed in the right way. We deliver expert, specialist marketing skills to attract the right audience, sponsors and exhibitors to your events.

    Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)

    The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.

    Trusted by leading organisations & brands

    • InfroProDigital
    • China Britain Business Council
    • LIA
    • The Bookseller
    • ICE
    • British Property Federation
    • Thompson Reuters Foundation
    • CIOT
    • ALFI
    • BauerMedia

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