Blog
26th February 2021

At MPG’s ‘virtual HQ’, we’ve been working hard at creating and sharing the resources we believe are essential for:

  • Transforming your marketing function – to give you the most ‘future-fit’ marketing team possible
  • Turbocharging your marketing performance – so that your marketing investments deliver a strong ROI

Your free MPG Insights blogs, webinars, e-books and guides have hopefully helped you grow your B2B audience engagement, while also enabling strong monetisation via events, memberships and subscriptions.

We’ve created every resource to deliver actionable and practical insights and tips to make your marketing work better.

This newsletter collates for you The Best of MPG – a summary of all of our most popular blogs and resources into one easy to read email digest. Please pass this on to your colleagues and friends!

We’re also delighted to let you know about our free Strategy Chats Webinar Series, taking place on the first 3 Fridays in March. Joined by an exceptional line up of guest speakers, these quick-fire briefings will cover ‘all things marketing strategy’ for B2B Communities, B2B Memberships and B2B Events. Register for free today.


Our top MPG Insights Blogs


Useful Resources


Not to be missed – upcoming webinar series


FREE WEBINAR SERIES
MPG Strategy Chats: Marketing for B2B Media and Events
5th, 12th & 19th March 2021

March will see MPG hosting a series of free webinars focused on strategies, ROI metrics and key success factors for B2B community marketing, B2B membership marketing and B2B event marketing.

To find out how to ensure marketing is a key success driver in your business, come along to this ground-breaking, 3-part Strategy Chats series.

MPG’s marketing strategists will be joined by the following expert guest speakers:

  • Andrew Brown – Co-Founder & Chairman, FUTURE INSIGHTS NETWORK
  • Mike Hepburn – MD, FT Forums & Board Director Programmes, FINANCIAL TIMES
  • Anna Knight – VP Licensing, INFORMA
  • Tania Marshall – Global Marketing Director, FINANCIAL TIMES LIVE
  • James Mayes – Co-Founder & CEO, MIND THE PRODUCT
  • Laura McQueen – Managing Director, LEADERS IN SPORT
  • Carolyn Morgan – Managing Consultant, SPECIALL MEDIA
  • Simon Murray – Head of Marketing, Money 20/20, ASCENTIAL
  • Julian Rose – Director & Co-Founder, ENVIRONMENT ANALYST

FIND OUT MORE AND REGISTER


Get essential marketing training for your team

Whether you’re looking to upskill your whole team through tailored, in-house training, or want to join fellow marketers from around the world on one of our open courses, MPG Academy has a training solution to fit your needs.

MPG recently delivered very relevant training for me – helping me a lot with my marketing planning and practical implementation of best practice marketing. The course materials they provided were phenomenal.

Claire Clilverd, Global Head of Commercial Marketing, INFOPRO DIGITAL


Your B2B Marketing Partner

GET IN TOUCH TO FIND OUT MORE


Our Areas of Marketing Expertise

Delivering winning marketing strategies, outsourced marketing and training to help B2B-community focused organisers engage, monetise and scale their target markets, audiences and customer base.

  • Marketing strategy
  • Audience acquisition & development
  • Database optimisation
  • Marketing technology
  • Online event technology
  • Marketing performance analytics & reporting
  • Website build and optimisation
  • Messaging and copywriting
  • Lead generation
  • Branding and design
  • Marketing automation
  • Email marketing
  • Pay-per-click advertising
  • Social media
  • Content marketing
  • Advocacy marketing
  • Media partnerships
  • Account based marketing
  • Direct mail
  • Telesales campaign management

GET IN TOUCH TO FIND OUT MORE

MPG are true experts in their field. The work they have done for our business to date has been of tremendous value.

Robert Stead, Managing Director, SENSE MEDIA

The Marketing Mix | The Best of MPG

Blog
26th February 2021