At MPG’s ‘virtual HQ’, we’ve been working hard at creating and sharing the resources we believe are essential for: Transforming your marketing function – to give you the most ‘future-fit’ marketing team possible Turbocharging your marketing performance – so that your marketing investments deliver a strong ROI Your free MPG Insights blogs, webinars, e-books and guides have hopefully helped you grow your B2B audience engagement, while also enabling strong monetisation via events, memberships and subscriptions. We’ve created every resource to deliver actionable and practical insights and tips to make your marketing work better. This newsletter collates for you The Best of MPG – a summary of all of our most popular blogs and resources into one easy to read email digest. Please pass this on to your colleagues and friends! We’re also delighted to let you know about our free Strategy Chats Webinar Series, taking place on the first 3 Fridays in March. Joined by an exceptional line up of guest speakers, these quick-fire briefings will cover ‘all things marketing strategy’ for B2B Communities, B2B Memberships and B2B Events. Register for free today. Our top MPG Insights Blogs Blog B2B Community Marketing: MPG’s Strategic Approach Tags:Community marketing, Event marketing, Sponsor acquisition Blog What marketing skills do you need in your business? Tags:Digital marketing, Skills training Blog The 15 metrics that really matter in digital marketing for B2B Tags:Analytics and intelligence, Digital marketing Blog PPC for B2B virtual events – a step-by-step guide Tags:Digital marketing, Event marketing Blog 5 truths about virtual events you can’t afford to ignore Tags:Digital marketing, Event marketing, Virtual event platforms Blog Social Media Week case study: lessons from virtual events, launching the ‘Netflix for Marketers’ and what’s coming next… Tags:Event marketing, Virtual event platforms Blog Where are B2B media & events brands investing in 2021? Tags:Event marketing, Subscriptions marketing Blog 4 Things you should be doing for a high performance website Tags:Community marketing, Digital marketing, Event marketing, Membership marketing, Subscriptions marketing Useful Resources resources Free e-book: how to create an effective marketing strategy for your virtual events Tags:Event marketing resources Growth Marketing Hacks: 8 things you can do to convert free subscribers to paying subscribers Tags:Subscriptions marketing Not to be missed – upcoming webinar series FREE WEBINAR SERIES MPG Strategy Chats: Marketing for B2B Media and Events 5th, 12th & 19th March 2021 March will see MPG hosting a series of free webinars focused on strategies, ROI metrics and key success factors for B2B community marketing, B2B membership marketing and B2B event marketing. To find out how to ensure marketing is a key success driver in your business, come along to this ground-breaking, 3-part Strategy Chats series. MPG’s marketing strategists will be joined by the following expert guest speakers: Andrew Brown – Co-Founder & Chairman, FUTURE INSIGHTS NETWORK Mike Hepburn – MD, FT Forums & Board Director Programmes, FINANCIAL TIMES Anna Knight – VP Licensing, INFORMA Tania Marshall – Global Marketing Director, FINANCIAL TIMES LIVE James Mayes – Co-Founder & CEO, MIND THE PRODUCT Laura McQueen – Managing Director, LEADERS IN SPORT Carolyn Morgan – Managing Consultant, SPECIALL MEDIA Simon Murray – Head of Marketing, Money 20/20, ASCENTIAL Julian Rose – Director & Co-Founder, ENVIRONMENT ANALYST FIND OUT MORE AND REGISTER Get essential marketing training for your team Whether you’re looking to upskill your whole team through tailored, in-house training, or want to join fellow marketers from around the world on one of our open courses, MPG Academy has a training solution to fit your needs. MPG recently delivered very relevant training for me – helping me a lot with my marketing planning and practical implementation of best practice marketing. The course materials they provided were phenomenal. Claire Clilverd, Global Head of Commercial Marketing, INFOPRO DIGITAL Your B2B Marketing Partner Community Marketing Do you have a B2B community you need to engage, monetise and scale? MPG can help you develop a strong marketing strategy and then execute well to build a valuable community. Subscription Marketing Does your B2B subscription product have strong growth potential? MPG can help you achieve sustainable, repeatable revenue growth with data-led and digitally-enabled marketing. Membership Marketing Do you have a professional membership community you’d like to grow? MPG can help you attract, retain and upsell your members to create strong, repeating membership revenue. Event Marketing Are B2B conferences or exhibitions an important income generator for your organisation? MPG’s strong audience acquisition and commercial marketing can help you grow your event revenue fast. GET IN TOUCH TO FIND OUT MORE Our Areas of Marketing Expertise Delivering winning marketing strategies, outsourced marketing and training to help B2B-community focused organisers engage, monetise and scale their target markets, audiences and customer base. Marketing strategy Audience acquisition & development Database optimisation Marketing technology Online event technology Marketing performance analytics & reporting Website build and optimisation Messaging and copywriting Lead generation Branding and design Marketing automation Email marketing Pay-per-click advertising Social media Content marketing Advocacy marketing Media partnerships Account based marketing Direct mail Telesales campaign management GET IN TOUCH TO FIND OUT MORE MPG are true experts in their field. The work they have done for our business to date has been of tremendous value. Robert Stead, Managing Director, SENSE MEDIA
