The rise of digital communities has been accelerated through necessity due to the impact of the coronavirus pandemic, however it’s a trend that many forward-thinking organisations had already embraced pre-COVID. One of MPG’s long standing and much respected friends, Ashley Friedlein, was a thought leader and pioneer in the space of building membership communities for B2B brands with his first business, Econsultancy. Those in the know will also have been watching closely how Ashley’s tech start-up Guild has grown to become a leading online networking and messaging platform for professional communities. Ashley was recently invited to present at the B2B Marketing event, Get Stacked, where he spoke about why digital communities are the next big thing in B2B marketing, shared his top tips for B2B community building and discussed the role that Community Based Marketing (CBM) plays in the marketing funnel. Ashley included in this presentation MPG’s own Community Development Model – which you can learn more about by downloading the content pack from our March 2021 Strategy Chats webinar series. Ashley has kindly agreed for MPG to share the Guild presentation with you. VIEW GUILD PRESENTATION Included in Ashley’s Get Stacked keynote, MPG’s Community Development Model provides a simple method of categorising your community members by both their level of engagement, as well as their monetary value to you and your sponsors. You can read more about how this model can be applied in our recent blog on taking a strategic approach to community marketing. VIEW GUILD COMMUNITIES PRESENTATION Do you need a robust B2B community marketing strategy? If you have a B2B community that you need to engage, monetise and scale, MPG can help you develop and execute a strong marketing strategy to build a valuable community. FIND OUT MORE Train your team on community marketing strategies and tactics As part of MPG Academy, we run a dedicated B2B Community Marketing Masterclass. This course covers everything from what a community is, how to apply frameworks to your marketing, as well as the tactical channel-specific approaches you should take. FIND OUT MORE
