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Learn MPG’s winning strategies and marketing techniques for B2B events

Analyse your target audience and build a strong database:

  • Create a market map: analyse and segment your event’s target audience and identify segments to prioritise and target
  • Build a powerful database: how to structure, grow and maintain a strong event marketing database that delivers a high quality event audience

Develop effective event marketing messaging:

  • Define your event USPs: identify and articulate your event’s unique selling points
  • Define your event benefits: determine the best ways to show how your event solves your customer or members’ problems

Create a high performance marketing communications strategy:

  • Set commercial marketing objectives: set SMARTER objectives that keep event marketing resources focused on results
  • Optimise channels and tactics: both inbound and outbound, including:
    • Event website
    • Content marketing
    • Email marketing
    • Marketing automation
    • Social media
    • Pay-per-click (PPC)/Digital advertising
    • SEO
    • Media partnerships
    • Advocacy marketing
    • Telemarketing
    • Direct mail

Performance measurement of event marketing:

  • Track engagement & bookings from event marcomms: what is possible to measure and how to put practical, meaningful event marketing measurement in place
  • Analyse and act on event marketing results: turn analytics and data into valuable intelligence for marketing decision-making


Your Trainers

Helen Coetzee

Helen Coetzee
Co-Founder & CEO

Dominic Bird

Dominic Bird
Senior Marketing Associate

What's included?

  • Online training course
  • Digital course pack including templates and other resources
  • Recorded video of session
  • Max. of 6 attendees per course for optimal interactivity
  • 90 minute private, personalised consultation with an MPG subject matter expert

 Colette Leong-Son Managing Director, Events Infopro Digital

MPG has delivered excellent training courses for Infopro Digital’s marketers. Their practical techniques have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!
Get in touch

Chris Lester Head of Events Bauer Media

The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

Claire Urry Executive Director China-Britain Business Council

MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This helped us formulate our membership growth strategy and gave us useful, practical guidance on improving our digital marketing tactics.

Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)

The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.

Tania Marshall Global Marketing Director FT Live - The Financial Times

The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • ABTA
  • Procurement Leaders
  • PEI
  • China Britain Business Council
  • BauerMedia
  • Questex
  • Future Insights Network
  • Newton Media Group
  • Strategy Institute
  • Soko Media
  • Clear Path Analysis
  • Arden Media
  • Sense Media
  • CIOT

Find out more about masterclasses

Choose from a range of masterclasses where your team can ask questions and discuss current challenges in a private, 'closed door' environment.

Bespoke in-house training

Upskill your whole marketing team with direct access to our trainers. Get training specific to your needs and in a format that suits you best.

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