24 February 2021 | 3 HOURS
14:30 GMT | 09:30 am EST | 06:30 am PST
3 HOURS

Marketing to acquire and renew members:

  • Know your membership target market: develop personas and create a member ecosystem map
  • Analyse your membership value proposition: define your unique selling points and benefits by member type
  • Develop strong marcomms for current and potential members: develop strong messaging and a communications plan to ensure members renew and the right new people/companies become members
  • Build your marketing process: develop a step-by-step approach to acquire and retain your members
  • Measure marketing return-on-investment: understand how your marketing spend is generating results

Your Trainers

Helen Coetzee

Helen Coetzee
Co-Founder & CEO

Dominic Bird

Dominic Bird
Senior Inbound Marketer

What's included?

  • 3 hour online training course
  • Digital Course Pack
  • Access to training replay (12 months)
  • Max. of 8 attendees per course for optimal interactivity
  • 90 minute private, personalised consultation with an expert trainer (ONLY FOR GURU PASS HOLDERS)

Next Course: 24 February 2021 | 3 HOURS
14:30 GMT | 09:30 am EST | 06:30 am PST

From £395 + VAT

Get the prospectus

Find out how you can gain essential marketing skills and improve your marketing performance for B2B communities, memberships, subscriptions and events.

Download prospectus

 Colette Leong-Son Managing Director, Events Infopro Digital

MPG has delivered excellent training courses for Infopro Digital’s marketers. Their practical techniques have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!

Chris Lester Head of Events Bauer Media

The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

Claire Urry Executive Director China-Britain Business Council

MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This helped us formulate our membership growth strategy and gave us useful, practical guidance on improving our digital marketing tactics.

Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)

The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.

Tania Marshall Global Marketing Director FT Live - The Financial Times

The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.

Trusted by leading organisations & brands

  • InfroProDigital
  • China Britain Business Council
  • LIA
  • The Bookseller
  • ICE
  • British Property Federation
  • Thompson Reuters Foundation
  • CIOT
  • ALFI
  • BauerMedia

Get the prospectus

The MPG Academy prospectus includes the information you need to decide on the right marketing training solution for you and your team.

Find out more

Would you like to speak to an MPG representative about the training that would be best for you and your team? We’d be happy to have a chat!

Receive MPG insights
STRAIGHT TO YOUR INBOX

    x

    Receive MPG insights from MPG's team and community
    STRAIGHT TO YOUR INBOX

    Get email notifications from MPG about new blogs, webinars, training opportunities and other resources in B2B marketing focused on communities, memberships, subscriptions and events.