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Learn MPG’s winning commercial marketing methodology

Analyse your commercial opportunity

  • Define your sponsorship/marketing solutions package(s): create a compelling proposition for your clients by delivering branding, thought leadership and lead generation with good value and ROI across multiple channels and formats
  • Create a market map: define your commercial target market in terms of needs and demographics
  • Identify groups for targeting: ensure you target the companies most likely to become sponsors/clients and key individuals in decision-making units (DMUs) within target companies

Create a commercial marketing strategy:

  • Set objectives and KPIs: use SMARTER marketing objectives and joined up marketing and sales KPIs to ensure strong visibility of marketing ROI and performance
  • Develop strong, aligned marketing and sales messaging: focus on what makes your offering unique and valuable for sponsors/clients
  • Lead generation and nurturing: learn how to create and execute a lead generation programme to find new sponsors/clients

Execute impactful commercial marketing communications:

  • Website: ensure your website achieves your commercial marketing objectives without compromising the core audience experience
  • Email: content, frequency and segmentation for best results
  • PPC: channels and campaigns that work best for commercial marketing
  • Social: use a variety of social channels and techniques to support strong commercial marketing performance
  • Automation: build automation into your commercial marketing and sales machine for efficiency and impact

Measuring success of commercial marketing:

  • Track performance against KPIs: what is possible to measure and how to use practical, meaningful commercial marketing and sales measurement
  • Analyse and act on commercial marketing results: turn analytics and data into valuable intelligence for commercial marketing and sales decision-making


Your Trainers

Helen Coetzee

Helen Coetzee
Co-Founder & CEO

Dominic Bird

Dominic Bird
Senior Marketing Associate

Robert Stead Managing Director Sense Media

The Commercial Marketing Masterclass by MPG was highly topical, addressing the challenges we are facing right now in early 2021 as we move from traditional events business to hybrid digital community. There was lots of great material covered and good discussion about how to integrate this into your business strategy, as well as a host of helpful follow up resources we have access to.

As Managing Director, I’m not directly involved in running our marketing, but I consider it a critical function in the business and an investment priority this year.

MPG are true experts in this field, and I came away with a long list of things to action in the business in the short and medium term. Tremendous value.

What's included?

  • Online training course
  • Digital course pack including templates and other resources
  • Recorded video of session
  • Max. of 6 attendees per course for optimal interactivity
  • 90 minute private, personalised consultation with an MPG subject matter expert

Claire Clilverd Group Head of Commercial Marketing Infopro Digital

I was placed on the MPG Commercial Marketing Masterclass to support my new role within my company. I was provided with a robust outline of commercial strategy planning, techniques on how to implement revenue generating campaigns, as well as insightful ways of conducting new business research.

Each element of the training course has allowed me to quickly develop and prioritise the projects on my 100 day plan. The templates and tools that you receive post event are also phenomenal.Researching and creating this documentation would have impacted my workload quite significantly. Therefore, it has allowed me to move straight into implementing what I’ve learnt.

A very valuable course, in many ways.

Chris Lester Head of Events Bauer Media

The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

Claire Urry Executive Director China-Britain Business Council

MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This helped us formulate our membership growth strategy and gave us useful, practical guidance on improving our digital marketing tactics.

Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)

The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.

Tania Marshall Global Marketing Director FT Live - The Financial Times

The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • ABTA
  • Procurement Leaders
  • PEI
  • China Britain Business Council
  • BauerMedia
  • Questex
  • Future Insights Network
  • Newton Media Group
  • Strategy Institute
  • Soko Media
  • Clear Path Analysis
  • Arden Media
  • Sense Media
  • CIOT

Find out more about masterclasses

Choose from a range of masterclasses where your team can ask questions and discuss current challenges in a private, 'closed door' environment.

Bespoke in-house training

Upskill your whole marketing team with direct access to our trainers. Get training specific to your needs and in a format that suits you best.

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