Attracting the right, engaged audience to your virtual event relies on the same marketing principles as an in-person event, but there are some important differences you need to consider and apply to your marketing approach for your digitally-focused events to be successful.

In this 60 minute webinar, MPG’s Founder & CEO, Helen Coetzee, shared MPG’s unique insights on the best marketing techniques to attract the right profile of audience, in the right numbers, to virtual B2B events. Helen’s presentation was followed by an interactive Q&A in which the audiences’ burning questions were answered live. The webinar also included topical poll questions to find out about key challenges and opportunities emerging in the marketing of virtual events.

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