This framework shows the step-by-step processes that MPG recommends you follow when optimising your database for resilient marketing to achieve the best return from your database investment – making your business more resilient and accelerating revenue growth. Team MPG has developed these frameworks over many years – to either optimise our clients’ databases, or grow and develop new databases for them. These processes have stood the test of time, always delivering strong results. Following our processes ensures that: Your database is structured optimally for segmentation and impactful, targeted marketing Through market mapping and sizing, you are prioritising growth areas for new data acquisition Your database is well integrated with all systems so that your data is clean and ready for use in your marketing channels Your marketing is a powerful engine for business growth. Additionally, this approach should ensure you have well structured workflows for updating contacts and ongoing database optimisation that are agile, user-friendly for your marketers, and super-efficient. Your revenue line and profit margin will both benefit from paying attention to this very important aspect of your marketing process. You’ll always want to build strong leads and ensure their data is used correctly. But, don’t stop there. Make sure you’re being thorough by following through on all other aspects that make your database actually work as it should – making your business stronger and more profitable. DOWNLOAD YOUR COPY OF THE STEP-BY-STEP PROCESSES
