Marketing to grow your B2B community

Gathering your customers around your brand creates valuable communities. We deliver marketing to help you engage, monetise and scale your community.

Get in touch

Why choose MPG for community marketing?

  • Building, growing and monetising a B2B community is both an art and a science.
  • But community builders will often focus on the art of sales and creative campaigns and ignore the science of data-led and strategic marketing – resulting in inefficient, mis-directed activity. MPG has the missing piece.
  • MPG’s marketers use robust analysis, digitally-enabled processes and regular measurement to turbo-charge the performance of your marketing campaigns and sales operation.

Toby Daniels Co-founder & CEO Crowdcentric Media

I cannot recommend MPG highly enough. Their commitment and unique expertise in data-driven, digital and integrated marketing has been very valuable to Social Media Week. They’ve been instrumental in helping us build our brand and community online and offline, and their product marketing performance has also been very strong. We’re delighted MPG has been on our team!

Our community marketing process

1

Marketing strategy development

  • Define marketing objectives
  • Review routes to market, martech and resources
  • Create strategy and define marketing metrics (KPIs)
2

Campaign set up & quick wins

  • Create detailed marcomms campaign plan
  • Set up systems and processes for campaign delivery
  • Execute quick wins for early marketing ROI
3

Campaign execution & measurement

  • Execute campaign with rigour and at speed
  • Ensure all comms are integrated and optimised
  • Measure and improve – week-by-week

Marketing performance analysis & measurement, leading to impactful and ongoing optimisation of:

  • Messaging & visual branding
  • Inbound & outbound channels
  • Website SEO & CRO
  • Database size & structure
  • Martech stack & integrations
  • Sales & marketing processes
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Our marketing expertise

We deliver all aspects of community marketing - from strategy development to digital campaigns. Our marketers have specialist skills and knowledge of how to apply these to grow B2B communities.

  • Marketing strategy
  • Audience acquisition & development
  • Database optimisation
  • Marketing technology
  • Online event technology
  • Marketing performance analytics & reporting
  • Website build and optimisation
  • Messaging and copywriting
  • Lead generation
  • Branding and design
  • Marketing automation
  • Email marketing
  • Pay-per-click advertising
  • Social media
  • Content marketing
  • Advocacy marketing
  • Media partnerships
  • Account based marketing
  • Direct mail
  • Telesales campaign management

Find out more get in touch

If you’re aiming to better engage, monetise and scale your community – please get in touch to find out how MPG can deliver the marketing expertise to help you do this.

Please complete the form and include some information about your community building opportunities, challenges and objectives.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your community marketing investment.

We look forward to having a chat!

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    Claire Urry Executive Director China-Britain Business Council

    MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This helped us formulate our membership growth strategy and gave us useful, practical guidance on improving our digital marketing tactics.

    Seasoned B2B marketing specialists

    GROW

    Marketing is both science and art. The science comes first - with strategic, data-led decisions informing the art of creative and content. Our team combines the two to drive growth.

    Community Marketing

    A ruthless focus on your customer is key to growing your B2B brand. Customers form communities you can engage, monetise and scale. Our marketing helps you grow your community.

    Subscription Marketing

    Subscriptions services are growing fast. Attracting new, high value subscribers and achieving strong subscriber retention is essential for this to model work. Our marketing drives subscriptions growth.

    Membership Marketing

    A membership service bundling the value you deliver for customers is often the best way to serve your B2B community. We deliver the essential marketing to attract and retain members.

    Event Marketing

    Events work well to engage, monetise and scale your community - when marketed in the right way. We deliver expert, specialist marketing skills to attract the right audience, sponsors and exhibitors to your events.

    Marketing Skills Training

    Gain the practical skills you need to give your marketing ROI a boost. Get trained by MPG’s expert marketing practitioners.

    Insights from MPG's team and community

    Event

    Building B2B Communities: an Industry Trend Accelerated by Covid-19

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    Resource

    Presentation: Event Tech Live 2020: Helen Coetzee reveals MPG’s Engage, Monetise, Scale framework

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