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Marketing to grow your B2B community

Do you have a B2B community you need to engage, monetise and scale? MPG can help you develop a strong marketing strategy and then execute well to build a valuable community.

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Why choose MPG for community marketing?

Building, growing and monetising a B2B community is both an art and a science.
But community builders will often focus on the art of sales and creative campaigns, ignoring the science of data-led and strategic marketing – resulting in inefficient, mis-directed activity. MPG has the missing piece.
MPG’s marketers use robust analysis, digitally-enabled processes and regular measurement to turbo-charge the performance of your marketing campaigns and sales operation.

Toby Daniels Founder Social Media Week (acquired by Adweek)

I cannot recommend MPG highly enough. Their commitment and unique expertise in data-driven, digital and integrated marketing has been very valuable to Social Media Week. They’ve been instrumental in helping us build our brand and community online and offline, and their product marketing performance has also been very strong. We’re delighted MPG has been on our team!

Our community marketing process

Marketing strategy development

Define marketing objectives
Review routes to market, martech and resources
Create strategy and define marketing metrics (KPIs)

Campaign set up & quick wins

Create detailed marcomms campaign plan
Set up systems and processes for campaign delivery
Execute quick wins for early marketing ROI

Campaign execution & measurement

Execute campaign with rigour and at speed
Ensure all comms are integrated and optimised
Measure and improve – week-by-week

Marketing performance analysis & measurement, leading to impactful and ongoing optimisation of:

Messaging & visual branding
Inbound & outbound channels

Website SEO & CRO
Database size & structure

Martech stack & integrations
Sales & marketing processes

Get In Touch

Find out more get in touch

If you’re aiming to better engage, monetise and scale your community – please get in touch to find out how MPG can deliver the marketing expertise to help you do this.

Please complete the form and include some information about your community building opportunities, challenges and objectives.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your community marketing investment.

We look forward to having a chat!

Our Marketing EXPERTISE

Delivering winning marketing strategies, outsourced marketing and training to help B2B-community focused organisers engage, monetise and scale their target markets, audiences and customer base.

Explore our
services

Marketing strategy
Outsourced marketing
Audience acquisition & development
‘At Event’ Marketing
Database optimisation
Optimised marketing technology
Online event technology
Marketing performance analytics & reporting
Optimised websites
Messaging and copywriting
Lead generation

Marketing Analytics
Branding and design
Marketing automation
Email marketing
PPC (pay-per-click)
Social media
Content marketing
Advocacy marketing
Media partnerships
ABM (Account Based Marketing)
HubSpot implementation

find out more

Claire Urry Executive Director China-Britain Business Council

MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This helped us formulate our membership growth strategy and gave us useful, practical guidance on improving our digital marketing tactics.