#7 | Effective Multi-Channel Event Marketing Strategy by Kirsty Joynson, on 24/11/2017 Today’s event marketers know that they must reach out and engage with their target audience across an ever-growing number of channels – both on and offline. But a multi-channel approach isn’t about throwing out a high volume of branding and messaging across as many platforms as possible and hoping enough noise gets through to your targets. To maximise your campaign’s effectiveness marketers must take an integrated and strategic approach to how they utilise the channels at their disposal. (more…) Continue Reading Topics: Analytics and intelligenceEvent marketingMarketing operationsMarketing strategyMessagingProject management
#6 | Strong Brand Identity & Positioning for B2B Event Success by Kirsty Joynson, on 17/11/2017 How do you get your target audience to choose your event over the multitude of other options? We all know that our business is extremely competitive and most events sit in very ‘crowded’ markets. Having the best speakers and content is obviously a ‘must’. But we need go back to ‘Marketing 101’ to make sure we’re not missing the most basic and important ingredients for marketing any product or service: a strong brand identity and clear, compelling brand positioning. (more…) Continue Reading Topics: Brand strategyEvent marketingMessagingProject managementSkills training
How Successful Events can Transform a B2B Media Business by Helen Coetzee, on 15/11/2017 Most B2B media dabble in events as a complement to their core publishing business, but few really invest in a strategic programme of events. Those that do can unlock significant value. This report investigates the success stories and sets out how a B2B media organisation can use events to transform their business. (more…) Continue Reading Topics: Event marketingMarketing strategyMembership marketingProject management
#5 | Great Partners Usually = Great B2B Events by Kirsty Joynson, on 10/11/2017 Pretty much everything in life is better when done in the company of good ‘others’. Events are no exception. Getting the right media partners, associations and other event supporters on board is one of the most critical aspects of making your event a success and securing its long-term future. (more…) Continue Reading Topics: Event marketingMarketing strategyProject managementSponsor acquisition
#4 | The Big (Strategic) Issue: Your Event Marketing Database by Kirsty Joynson, on 03/11/2017 In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events. (more…) Continue Reading Topics: Analytics and intelligenceAudience acquisitionDatabase developmentEvent marketingProject management
#3 | Your B2B Event Needs Planning & Marketing 365 Days of the Year by Kirsty Joynson, on 27/10/2017 Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. (more…) Continue Reading Topics: Event marketingMarketing automationMarketing strategyProject management
#2 | Content Strategy = B2B Event Success by Kirsty Joynson, on 20/10/2017 Events are a major component of many thriving B2B brands today. Sponsorship is often key to success, but a balance must be struck. Kirsty Joynson explains why it’s strong content, focused on end-users, and not pushy partners, that creates the real value for delegates. (more…) Continue Reading Topics: Content marketingEvent marketingProject managementSponsor acquisition
#1 | The 9 Strategic Success Factors in Event Marketing by Kirsty Joynson, on 13/10/2017 In an increasingly competitive events industry, marketers can no longer take a tactical or ad hoc approach. Strategy is now king. Here, Kirsty Joynson launches a new blog series dedicated to helping event marketers deliver effective, world-class event marketing strategies, plans and campaigns. (more…) Continue Reading Topics: Event marketingMarketing operationsMarketing strategyProject management
Saying no to business to gain the competitive edge by Helen Coetzee, on 05/10/2017 In January 2018 MPG will be four years old. My baby is growing up. When we launched MPG, a friend – who had been on a similar journey – told me it takes a business at least five years to ‘find itself’. I now believe her. At the start we had a strong sense of the kind of business we wanted to run, but no idea it would evolve into what it is today. (more…) Continue Reading Topics: Community marketingEvent marketingMarketing strategyMessagingProject management
Doomed to fail: too many marketers can’t distinguish between strategy and tactics by Helen Coetzee, on 19/05/2017 Helen Coetzee looks at why the inability of many marketers to understand the difference between strategy and tactics is not only failing clients, but also marketers themselves. We have a big problem in marketing. It’s something many of us are afraid to admit and some aren’t even aware we have. It’s a problem that crosses pay grades and is one of the biggest factors in failed campaigns. (more…) Continue Reading Topics: Content marketingMarketing operationsMarketing strategyProject managementSkills training
Why marketers need a robust wellbeing toolkit by Helen Coetzee, on 16/11/2016 This week’s guest blogger is Lawrence Mitchell, Global Marketing Director of RBI and founder of Raw Energy, a health coaching and training practice. Lawrence has been a key contributor over the past few years to RBI’s pioneering approach to supporting the well-being of their employees. (more…) Continue Reading Topics: Community marketingProject managementSkills training