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Learn MPG’s high performance digital marketing techniques for B2B events

Create a high performance event website:

  • Composition of a high performance event website: structure, content, navigation, copy and design
  • Optimise the customer journey: optimise the experience for every web visitor for better conversion rates to registrations and leads
  • Evaluate website performance: the most important metrics to track and analyse regularly for best results
  • Event website platforms: options available and how to choose the best event website platform for your requirements

SEO – how to optimise your website for search engines:

  • Understand SEO: the core components of SEO and why they matter for attracting a high quality event audience
  • Achieve strong SEO performance: what you need to do to rank higher for queries your target audience are searching
  • SEO tools and techniques: specific tools and techniques to deploy for ongoing SEO

Use Pay-Per-Click (PPC) to attract event attendees:

  • The importance of PPC for event marketing: why PPC is an essential channel for attracting the right audience to your events
  • How to use PPC for events: the channels and campaign types that work well and the best approach to take for each one
  • Creating a PPC strategy: using a ‘funnel’ approach to get all your PPC channels working optimally together
  • Achieving strong results and what ‘good’ looks like: the most important metrics to track and analyse regularly for best return on investment for your PPC spend

How best to use social media:

  • The importance of social media for event marketing: why social media is more important than ever for attracting the right audience to your events
  • Best use of various social media channels: how to approach each channel for best results
  • Types of content: the best post content types to use, plus when and how to use content in the best way to attract and engage your event audience
  • Measuring the impact of social media: track and analyse the metrics that matter for strong event marketing


Your Trainers

Helen Coetzee

Helen Coetzee
Co-Founder & CEO

Dominic Bird

Dominic Bird
Senior Marketing Associate

What's included?

  • Online training course
  • Digital course pack including templates and other resources
  • Recorded video of session
  • Max. of 6 attendees per course for optimal interactivity
  • 90 minute private, personalised consultation with an MPG subject matter expert

 Colette Leong-Son Managing Director, Events Infopro Digital

MPG has delivered excellent training courses for Infopro Digital’s marketers. Their practical techniques have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!
Get in touch

Chris Lester Head of Events Bauer Media

The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

Claire Urry Executive Director China-Britain Business Council

MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This helped us formulate our membership growth strategy and gave us useful, practical guidance on improving our digital marketing tactics.

Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)

The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.

Tania Marshall Global Marketing Director FT Live - The Financial Times

The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • ABTA
  • Procurement Leaders
  • PEI
  • China Britain Business Council
  • BauerMedia
  • Questex
  • Future Insights Network
  • Newton Media Group
  • Strategy Institute
  • Soko Media
  • Clear Path Analysis
  • Arden Media
  • Sense Media
  • CIOT

Find out more about masterclasses

Choose from a range of masterclasses where your team can ask questions and discuss current challenges in a private, 'closed door' environment.

Bespoke in-house training

Upskill your whole marketing team with direct access to our trainers. Get training specific to your needs and in a format that suits you best.

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