Marketing to grow your B2B subscriptions

Growing subscriptions revenue may be your key goal. We deliver expert-led marketing to acquire and retain high value subscribers.

Why choose MPG for subscription marketing?

  • Your valuable subscriptions revenue needs to grow – fast.
  • This growth relies on a strong value proposition and sales function. It also relies on high performance marketing – delivering the reach and sales leads you need, plus impactful communications to convince signed-up subscribers to renew.
  • You may also need account based marketing (ABM) to target enterprise subscriptions with the fastest growth potential.
  • MPG’s expert marketers deliver the strategies, specialist skills and outsourced marketing resources you need to turbo-charge your subscriptions revenue.

Toby Daniels Co-founder & CEO Crowdcentric Media

I cannot recommend MPG highly enough. Their commitment and unique expertise in data-driven, digital and integrated marketing has been very valuable to Social Media Week. They’ve been instrumental in helping us build our brand and community online and offline, and their product marketing performance has also been very strong. We’re delighted MPG has been on our team!

Our subscriptions marketing process

1

Marketing strategy development

  • Define marketing objectives
  • Review routes to market, martech and resources
  • Create strategy and define marketing metrics (KPIs)
2

Campaign set up & quick wins

  • Create detailed marcomms campaign plan
  • Set up systems and processes for campaign delivery
  • Execute quick wins for early marketing ROI
3

Campaign execution & measurement

  • Execute campaign with rigour and at speed
  • Ensure all comms are integrated and optimised
  • Measure and improve – week-by-week

Marketing performance analysis & measurement, leading to impactful and ongoing optimisation of:

  • Messaging & visual branding
  • Inbound & outbound channels
  • Website SEO & CRO
  • Database size & structure
  • Martech stack & integrations
  • Sales & marketing processes

Our marketing expertise

We deliver all aspects of subscription marketing - from strategy development to digital campaigns. Our marketers have specialist skills and knowledge of how to apply these to grow subscriptions revenue.

  • Marketing strategy
  • Audience acquisition & development
  • Database optimisation
  • Marketing technology
  • Online event technology
  • Marketing performance analytics & reporting
  • Website build and optimisation
  • Messaging and copywriting
  • Lead generation
  • Branding and design
  • Marketing automation
  • Email marketing
  • Pay-per-click advertising
  • Social media
  • Content marketing
  • Advocacy marketing
  • Media partnerships
  • Account based marketing
  • Direct mail
  • Telesales campaign management

Find out more get in touch

If you’re aiming to grow your subscriptions – please get in touch to find out how MPG can deliver the marketing expertise to help you do this.

Please complete the form and include some information about your subscriptions revenue growth opportunities, challenges and objectives.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your subscriptions marketing investment.

We look forward to having a chat!

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    Alex Williamson Co-Founder & CEO Bio Market Insights

    MPG did a great job embedding better digital and data-led marketing practices in to our business, meaning we can now target and engage our audience much more effectively. We really like MPG’s transparent and ROI-focused approach. Their regular analysis fed valuable marketing intelligence in to our business that has helped us grow. I have no hesitation in recommending MPG as a safe pair of hands.

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