Doomed to fail: too many marketers can’t distinguish between strategy and tactics by Helen Coetzee, on 19/05/2017 Helen Coetzee looks at why the inability of many marketers to understand the difference between strategy and tactics is not only failing clients, but also marketers themselves. We have a big problem in marketing. It’s something many of us are afraid to admit and some aren’t even aware we have. It’s a problem that crosses pay grades and is one of the biggest factors in failed campaigns. (more…) Continue Reading Topics: Content marketingMarketing operationsMarketing strategyProject managementSkills training