Why marketers need a robust wellbeing toolkit by Helen Coetzee, on 16/11/2016 This week’s guest blogger is Lawrence Mitchell, Global Marketing Director of RBI and founder of Raw Energy, a health coaching and training practice. Lawrence has been a key contributor over the past few years to RBI’s pioneering approach to supporting the well-being of their employees. (more…) Continue Reading Topics: Community marketingProject managementSkills training
What Makes a Successful B2B Marketer? by Helen Coetzee, on 05/08/2016 Everyone, no matter what industry they’re in, will ponder at some time what the successful do in their field that sets them apart from the competition. Many may naturally think that the best of the best were either just born gifted, showed up for the right opportunity, or are simply magicians in what they do. While true in a few cases, being gifted or a magician in what one does is usually not the reason for the vast difference between the best and the average. It is not easy to attain the status of being in the top of one’s field, but it’s definitely not impossible. (more…) Continue Reading Topics: Community marketingDigital marketingSkills training