Why marketers need a robust wellbeing toolkit by Helen Coetzee, on 16/11/2016 This week’s guest blogger is Lawrence Mitchell, Global Marketing Director of RBI and founder of Raw Energy, a health coaching and training practice. Lawrence has been a key contributor over the past few years to RBI’s pioneering approach to supporting the well-being of their employees. (more…) Continue Reading Topics: Community marketingProject managementSkills training
It’s all going so well. So we decided to shake things up. by Helen Coetzee, on 17/10/2016 I’m proud to say that since founding MPG in 2014 the company has blossomed. We’ve established a loyal and valued client base that has allowed us to expand our team and extend our range of services. In fact, everything was going so well we decided it was time to freshen things up. So here we are with a new website, a refreshed visual look and, most importantly, a sharper strategic focus. So why did we change a good thing? (more…) Continue Reading Topics: Community marketing
What Makes a Successful B2B Marketer? by Helen Coetzee, on 05/08/2016 Everyone, no matter what industry they’re in, will ponder at some time what the successful do in their field that sets them apart from the competition. Many may naturally think that the best of the best were either just born gifted, showed up for the right opportunity, or are simply magicians in what they do. While true in a few cases, being gifted or a magician in what one does is usually not the reason for the vast difference between the best and the average. It is not easy to attain the status of being in the top of one’s field, but it’s definitely not impossible. (more…) Continue Reading Topics: Community marketingDigital marketingSkills training
It’s Time to Change the Marketing Conversation by Helen Coetzee, on 05/08/2016 CEOs, of businesses of all sizes, now know they need to invest in marketing in order to drive their business forward. And they know they need to invest fairly big sums – in marketing systems, people and processes to do this. (more…) Continue Reading Topics: Community marketingMarketing strategyMarketing technology
B2B Marketing Leaders: what’s your response to Brexit? by Helen Coetzee, on 17/07/2016 At 4am this morning I found myself wide awake, thinking: what does Brexit mean for my business? And then it struck me. I am not responding in the right way. The only question I should be asking myself is: how can I best support my customers to survive, and ideally thrive, in this uncertain world? (more…) Continue Reading Topics: Community marketingDigital marketingMarketing strategy
